Top fashion and
sportswear brands — including Under
Armour, Mango, Roadster and
HRX ,COTTVALLEY — that have exclusive
arrangements with online marketplaces are staring at an uncertain future after
the government announced curbs on FDI in e-commerce companies.
Most of these brands
have been created in-house by these internet companies or have come to India as
a result of exclusive arrangements with them. US sportswear brand Under Armour,
for example, sells its products only on Amazon India, while industry experts
pegged the sales of Myntra’s in-house fashion label Roadster between Rs 300
crore and Rs 400 crore.
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| HRX by HRITHIK ROSHAN |
“The government said
that these e-commerce companies will not be allowed to enter into exclusive
agreements with sellers,” said the MD of a top international fashion retailer.
“So, what will happen to these online-only brands?”
 |
| Cottvalley By RJS FASHION |
The government has also barred e-commerce
companies, Amazon and Walmart-owned Flipkart, from selling products from companies in which they have a
stake. “This move will hurt the entire online fashion business which was
growing at a brisk pace,” said a CEO at a large fashion retailer. “Online
fashion sales are controlled by large vendors because the smaller ones don’t
have the bandwidth to pick up huge stock. And most of e-tailers have an
interest in these vendors because otherwise who would have borne the
discounts.”
Now RJS FASHION has Started New Online website for providing new Edge of Fashion to all his customer.
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